Greater Victoria Public Library (Canada) is the 2nd place winner of the IFLA Press Reader International Marketing Award 2020 for their campaign Change Your Mind. GVPL decided that it was time to Change Your Mind, using an integrated brand strategy to transform the way people think about libraries in Greater Victoria and well beyond.
Submissions were received from all around the world, with entries from Argentina, Australia, Brazil, China, Canada, Colombia, Croatia, Czech Republic, Finland, France, Germany, Greece, India, Iran, Kazakhstan, Lithuania, Malaysia, Nigeria, The Philippines, Russia, Senegal, Serbia, Singapore, South Africa, Spain, Sweden, Uganda, Ukraine and the United States. The top ten include the first, second and third winners and seven unique projects. Applications were selected via criteria that demonstrated innovative and original project marketing strategies.
The IFLA PressReader International Marketing Award is presented by the IFLA Section on Management and Marketing in collaboration with the award sponsor PressReader. This award, in its 17th year, honours organizations which implement creative, results-oriented marketing projects or campaigns.
The International Federation of Library Associations and Institutions (IFLA) is the leading international body representing the interests of library and information services and their users. It is the global voice of the library and information profession with more than 1,300 members in 140 countries worldwide. The Headquarter is based The Hague/Netherlands.
“Our goal is that libraries around the world will get inspiration from these amazing campaigns,” says Anya Feltreuter, chair of the IFLA Section on Management and Marketing. “We think the diversity in scope of these projects shows you don’t need a lot of money to successfully market your library and its services. All you need is some research, a good idea, and strategic implementation.”
As the leading digital and print-on-demand newspaper and magazine platform, PressReader (https://about.pressreader.com) is helping IFLA to recognize and support creative, inspired, results-oriented marketing campaigns. Our top three winners also receive an exclusive one-year VIP account with PressReader.
“We are so impressed with the winners and their innovative projects,” adds PressReader Director of Libraries Kelly Banks. “It’s exciting to see well-developed campaigns designed to bring communities together, change minds and challenge the perception of what a library can be. Campaigns like these are even more important in 2020, as we navigate what it means to have a contactless library experience. Congratulations to the winning libraries and all those that participated.”
Our top three winners are:
- Foshan Library (China): N-Library to Forge a Closer Community of a Shared Future http://www.fslib.com.cn/special_category/6
- Greater Victoria Public Library (Canada): Change Your Mind
- Murcia Regional Library (Spain): Viven en la BRMU/They Live in BRMU
In addition to the top three winners, the next seven organizations and their marketing campaigns are recognized for their innovative and creative approaches to marketing (in alphabetical order):
- Helsinki City Library (Finland): Instead of Owning
- Library Aid Africa (Nigeria): #libraryselfie2019
- National Library Board Singapore (Singapore): A Cuppa Read: Grow with Every Read
- Nikrasov Central Library, Moscow (Russia): Electro Lectorium
- Ningbo Library (China): Dating a Book in 24 Hours
- Siberian Branch, RAOS (Russia): Intercultural Dialog at the Megapolis Library http://www.spsl.nsc.ru/
- Wuhan University Library (China): Messenger of Books and Dreams
For more information: https://www.ifla.org/node/93215