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Milton PL Wins ALA John Cotton Dana Library Public Relations Award

The 2020 John Cotton Dana Award Winners are:

Milton Public Library

In response to the rapidly changing demography of Milton, one of Canada’s fastest growing towns, Milton Public Library’s (MPL) in Milton, Ontario newly appointed Chief Librarian hoped to create a new ‘brand’ for the library that supported organizational efforts to better meet the evolving needs of MPL’s patrons. Together, with the new Manager, Marketing and Communications, the tagline ‘Be Inspired’ was selected as the driving force behind the new brand and development of the ‘bee’ logo. Social media and the new website increased the average number of likes and followers on Facebook by a staggering 200 percent in just twelve months. Twitter and Instagram followers increased as well. Subscription to MPL’s e-newsletter increased from 10 percent of patrons in 2018 to almost 40 percent by the end of 2019.

Other winners include:

  • Alexandria Library
  • Anaheim Public Library
  • The Bridges Library System
  • Cleveland Public Library
  • Deerfield Public Library
  • Enoch Pratt Free Library
  • Niles-Maine District Library

For more information about the other winning projects visit the ALA webpage.

About the John Cotton Dana Public Relations Awards

The John Cotton Dana Awards were inaugurated in 1946 by The American Library Association and the H.W. Wilson Publishing Company. The award is named after the first librarian to make use of public relations to “publicize” library activities. The award is one of the most coveted, perhaps the most prestigious of the awards recognizing marketing and public relations excellence. The award is managed by the Library Leadership and Management Association (LLAMA) division of the American Library Association.

About the H.W. Wilson Foundation

The Foundation was established by Halsey W. Wilson in 1952 to support the needs of company employees and retirees. Since 1957, The H.W. Wilson Foundation has focused on providing financial assistance to causes having the greatest impact on improving the spirit, mind and body of the greatest number of people through aid, support and cooperation with charitable, benevolent, educational and religious institutions. Major donors to the Foundation included Mr. and Mrs. H.W. Wilson, and the H.W. Wilson Company. http://thwwf.org/

About EBSCO Information Services

EBSCO Information Services (EBSCO) is the leading discovery service provider for libraries worldwide with more than 11,000 discovery customers in over 100 countries. EBSCO Discovery Service™ (EDS) provides each institution with a comprehensive, single search box for its entire collection, offering unparalleled relevance ranking quality and extensive customization. EBSCO is also the preeminent provider of online research content for libraries, including hundreds of research databases, historical archives, and clinical decisions tools serving millions of end users at tens of thousands of institutions. EBSCO is the leading provider of electronic journals & books for libraries, with subscription management for more than 360,000 serials, including more than 57,000 e-journals, as well as online access to more than 1,500,000 e-books. For more information, visit the EBSCO website at: www.ebsco.com. EBSCO Information Services is a division of EBSCO Industries, Inc., a family owned company since 1944.