Marketing excellence award for Burlington Public Library: Marketing Magazine recognizes BPLMobile marketing campaign
Burlington, ON – This month in Ottawa the professional marketing community recognized Burlington Public Library with an award of excellence for their marketing campaign of the BPLMobile library app, launched to the public in December 2010. This industry award is part of the Marketing Excellence Recognition Program sponsored by Marketing Magazine and the Centre of Excellence for Public Sector Marketing.
Nicole Paterson, Burlington Public Library’s marketing communications manager, accepted the award on behalf of the library at the annual MARCOM conference, an educational and professional development forum for public and non-profit sector marketing professionals from all across Canada.
The Library’s marketing department received this recognition for the strategic marketing and promotional plan to launch BPLMobile, which included leveraging local retail partnerships, developing unique creative marketing collateral, and using targeted strategy to reach a broad audience, within a very limited budget.
“Burlington Public Library was one of the first libraries in Ontario to offer a mobile app to customers,” says Maureen Barry, chief executive officer. “This leading-edge service initiative was supported by an innovative marketing campaign that was bold yet economical. We are very proud of our team.”
BPLMobile is a mobile application for smart phones that allows library members to take Burlington Public Library with them wherever they go. BPLMobile users can browse the collection, reserve items, manage their accounts, check the library’s hours and locations, and connect to the library’s social media sites.
In the past two years, BPL’s marketing communications department has built a strong reputation with other libraries and non-profit/public sector organizations. In 2009, the Library was a founding member of the Ontario-based Marketing Public Libraries ThinkTank. This year Burlington Public Library continues to help lead the marketing charge by presenting at conferences in Toronto at the Ontario Library Association, and in Buffalo, New York at the Western New York Libraries Council.
Burlington Public Library is a tax-supported registered charitable organization with six branches citywide. The Library is a local gathering place for people of all ages and a portal to the global community through the Internet. Every Burlington resident, regardless of personal income, has access to a vast array of resources and services within a safe and welcoming environment.